Position Title: Product Marketing Manager

Location: Irvine, CA

Summary/Contribution of Position

Pangea Laboratory is seeking an experienced Product Marketing Manager to join our CAP/CLIA operation team. The qualified individual will be familiar in managing clinical lab test services, conducting market analysis, analyzing competitor product & positioning, establishing & executing marketing plan focusing on regional and national growth. Successful candidate must have a proven track record in launching new infectious disease or genetic testing and developing overall product portfolio strategy.

Product Manager / Key Responsibilities:
  • Conduct customer insights (voice of customer) interviews and/or surveys to identify customer needs, insurance re-imbursement practices, and un-met market needs.
  • Perform competitive market analysis, market segmentations, identify high growth & demand market, and develop new market entry strategy.
  • Evaluate new clinical molecular testing platforms to address clients and un-met market needs.
  • Develop and execute go-to-market launch plan for new service product offerings.
  • Conduct regional marketing & promotional campaigns to generate new clients.
  • Business operation excellence in forecasting, planning, pricing, margin and ensuring high quality data for clients.
  • Responsible for P/L and revenue for molecular and infectious disease testing.
Product Manager / Director Qualifications:
  • Must have BA, BS or MS degree in medical technology, molecular biology, microbiology or related field. M.D. degree and/or MLT(ASCP) license is preferred but not required.
  • Must have at least 2-3 years clinical lab molecular or infectious disease testing product and marketing management experience.
  • MBA degree in marketing and/or strategy is highly desirable.
  • Demonstrate effective and clear verbal & written communication skills.
  • Ability to work across functional groups to drive results.
  • Travel up to 25% of time (post-COVID).
Additional Requirements:
  • Familiarity with precision molecular testing concepts and assays is a plus.
  • Ideal candidate will work independently but interact and collaborate with other team members in sales, laboratory operations, finance, business development, R&D and regulatory groups.
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