What to Consider Before Launching a Direct-to-Consumer Microbiome Test

The direct-to-consumer microbiome testing market is growing incredibly fast at over 30% per year and could soon be near $1 billion. With consumer interest in microbiome testing at an all-time high, there has never been a better time to start a microbiome venture. Here are the top considerations for setting up and launching a direct-to-consumer microbiome test:

Application Note Highlights:

• Choosing a sample collection device
• Choosing the type of microbiome analysis
• Developing a results portal