Marketing Manager, MiDOG

Job Summary:

As a Marketing Manager at Zymo Research, you will play a pivotal role in our marketing department, reporting directly to the MiDOG Director. You will be responsible for overseeing both online and offline marketing initiatives and managing special programs and promotions. Your ability to execute, leadership, and strategic thinking will be critical in achieving our marketing objectives and ensuring the smooth day-to-day execution of our marketing activities.

We are seeking a highly dynamic, flexible, and passionate marketer who can think outside of the box to drive strategy, awareness, lead generation, and conversion. Your efforts will guarantee the delivery of top-notch results for customers passionate about infectious disease testing for all animals.

Join us in making a meaningful impact!

Essential Duties and Responsibilities

• Strategic Marketing Planning: Collaborate with the MiDOG Director to develop and execute comprehensive marketing strategies that align with company goals and objectives, with a focus on strategy, awareness, lead generation, and conversion.
• Online and Offline Marketing: Manage both digital and traditional marketing channels, including website optimization, email marketing, social media, print collateral, and events, all while driving strategic goals. You will ensure our marketing material is aligned with MiDOG’s brand and brand values.
• Special Programs and Promotions: Conceptualize, plan, and execute special marketing programs and promotions to enhance brand awareness, generate leads, and drive conversions.
• Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
• Market Research: Stay up to date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
• Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI and meet strategic targets.
• Cross-Functional Collaboration: Collaborate with other departments to ensure marketing efforts are in alignment with company objectives.
• Technology Proficiency: Leverage marketing tools and software, including CRM systems, marketing automation platforms, analytics tools, and content management systems, to optimize marketing campaigns and strategies.
• Reporting and Analysis: Provide regular reports on marketing performance and use data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, lead generation, and conversion.

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in marketing management, with a strong focus on strategy, awareness, lead generation, and conversion.
• Excellent team player and team management skills.
• Demonstrated success in developing and executing marketing strategies that drive results.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Excellent communication and interpersonal skills.
• Creative thinker with the ability to generate innovative marketing ideas.
• Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.
• Highly organized and capable of managing multiple projects simultaneously.
• Knowledge of biotechnology or life sciences is a plus.
• Passionate to promote animals health with innovation diagnostic tools.

About Us:

Since its inception in 1994, Zymo Research has been proudly serving the scientific community by providing innovative, reliable, and high-quality research tools and products. Whether it's DNA, RNA, epigenetics, microbiomics, protein, or yeast-based research, our philosophy remains the same: To provide the highest quality products in the industry while ensuring they are both simple to use and reliable in their performance.

Recognized as a Top Workplace by the Orange County Register in 2021, 2022, and named a Top Workplace USA in 2023, Zymo Research continues to be a vibrant community where employees thrive, feel connected, and are inspired by their work. If you are passionate about contributing to scientific advancement and want to be part of an exceptional team in a dynamic, growing company, we'd love to hear from you!

Compensation:

The estimated base compensation range for this position is $75,000 to $90,000 per year at the time of posting. Actual compensation details will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

Equal Employment Opportunity Employer:

Zymo Research welcomes candidates of all backgrounds. These include sex, age, color, race, religion, marital status, national origin, ancestry, sexual orientation, gender, gender identity, gender expression, physical & mental disability, medical condition, genetic information, military and veteran status, or any other protected status as defined by federal, state, or local law.

Location:

Onsite – Bentley Cir. Tustin, CA 92780